Adweek ‘New Model Agency’ Percolate

Posted: January 14, 2012 in Advertising, Agency, Social Media, Twitter

Co-founder Noah Brier explains how the Percolate algorithm helps brands to be social at scale. Used by companies including American Express and Reuters, Percolate finds relevant content from around the web and feeds it back to a brand editor to add comments, before publishing back out to social channels and websites. Source: Adweek

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