Contagion goes viral with the help of Lowe Roche and CURB

Posted: September 17, 2011 in Advertising, Marketing

Regardless of how much it grosses at the box office or recognition it receives at the Academy awards, the promotional campaign for Warner Bros. Pictures’ latest offering Contagion is sure to get some advertising industry attention.

Glen D’Souza and Mike Takasaki for agency Lowe Roche (@loweroche) created a pretty unique campaign utilizing window boards with growing bacteria in the form of the film title treatment. The board itself was put together by CURB (@curbcrawling), with the help of a few micro-biologists along the way who used all sorts of growing bacteria to create the effect. Check out the short film for the behind-the-scenes work, and the public reaction on the streets of Toronto. An awesome idea that was a perfect match to the film’s content.


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