Contagion goes viral with the help of Lowe Roche and CURB

Posted: September 17, 2011 in Advertising, Marketing

Regardless of how much it grosses at the box office or recognition it receives at the Academy awards, the promotional campaign for Warner Bros. Pictures’ latest offering Contagion is sure to get some advertising industry attention.

Glen D’Souza and Mike Takasaki for agency Lowe Roche (@loweroche) created a pretty unique campaign utilizing window boards with growing bacteria in the form of the film title treatment. The board itself was put together by CURB (@curbcrawling), with the help of a few micro-biologists along the way who used all sorts of growing bacteria to create the effect. Check out the short film for the behind-the-scenes work, and the public reaction on the streets of Toronto. An awesome idea that was a perfect match to the film’s content.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s